Guided by Vision. Driven by Results.
Developing Confident Leaders and Strategic Communicators Today.
Fueling Client Growth, Stronger Relationships, and Sustainable Business Success Tomorrow.
Authentica Group, led by DeAnna Busby-Rast, redefines professional development and business growth through public speaking mastery, sales strategy, negotiation expertise, and compelling elevator pitches that deliver measurable results.
Authentica Group provides tailored solutions that help leaders, professionals, and organizations clarify vision, strengthen communication, and achieve measurable results. Through our three core offerings—Coaching, Training, and Impactful Learning Experiences—clients receive personalized guidance and actionable strategies that drive leadership development, client growth, and business success.
Whether you are an individual seeking confidence and clarity, a business owner aiming for strategic results, or a leader focused on team development, our solutions are designed to inspire progress, build skills, and empower success with purpose.
FOR INDIVIDUALS
A professional journey is full of growth, transitions, and reflection. If you’re experiencing career stagnation, questioning your direction, or wondering whether your work reflects your purpose, you’re not alone. Many seek executive coaching and targeted support in leadership development, public speaking, and high-impact communication to strengthen executive presence and navigate pivotal moments with confidence. With the right guidance, you can gain clarity, sharpen your message, enhance your leadership presence, and take decisive, aligned action.
FOR BUSINESSES
Organizations must continuously innovate, grow, and foster environments where teams and clients thrive. Partnering with a strategic coach provides clarity, alignment, and actionable strategies that accelerate growth, strengthen client relationships, and empower teams to perform at their highest potential.
CONNECT & INSPIRE
Immersive, thoughtfully designed experiences go beyond traditional conferences, fostering engagement, collaboration, and actionable learning. Participants build confidence, strengthen communication, enhance leadership presence, and translate insights into measurable professional and business growth.
Proprietary Programs
Customized For You
Expertise Gained Through Years of Experience
Confidential & Unbiased
One-On-One Support
Interactive Process Designed For Rapid Development
TRUSTED BY INDUSTRY LEADERS
ELEVATE YOUR NEXT EVENT
Founder DeAnna Busby-Rast's engaging presentations provide practical insights on topics that will leave your attendees inspired and motivated to strive for change. With a topics ranging from sales growth strategies to DeAnna's personal story of perseverance, Authentica's speaking engagements offer value to workshops, professional networking events, conferences, and more.
I recently attended a coaching session and I am beyond impressed. DeAnna's expertise and personalized approach truly set her apart. Highly recommend for anyone looking to advance their career or business!
NATE GARCIA
Owner
Insight Marketing Concepts
Incredibly inspired by the exceptional training experience with Authentica. The insights gained & skills honed were truly invaluable. Special thanks to DeAnna for her expertise and engaging delivery.
STEPHANIE UNGER
Sr. VP Employee Benefits
HUB International
Thank you to DeAnna Busby-Rast for speaking at the West O Chamber today. As always, she was inspiring. Her message about empowering oneself, fostering growth, and building connections resonates deeply.
CALLIE GETZSCHMAN
Founder
Bison Heart Group
