EXPERIENCE AN
AUTHENTIC APPROACH
Authentica is dedicated to supporting ambitious individuals and businesses as they strive to reach their highest potential
WHO WE ARE
Authentica Group is a dynamic enterprise dedicated to the professional development and growth of people and businesses. We believe in creating a trusted environment that fosters collaboration, connection, and authenticity.
Our goal is to collaborate with individuals and businesses to help them reach their highest potential through our innovative and impactful professional programs.
CONNECTION
Connect deeply with clients & community to foster and encourage success
INSPIRATION
Inspire people & businesses to leave their comfort zone & confidently pursue their goals
EDUCATION
Give back to clients & community by sharing knowledge and experience
AUTHENTICITY
Lead with an authentic heart to form genuine relationships built on trust & transparency
OUR STORY
During an illustrious 30-year career in corporate America, Founder DeAnna Busby-Rast honed her expertise in sales and marketing, steering training, marketing, sales and account management teams, assuming leadership roles, devising business growth strategies, fostering partnerships with Fortune 500 companies, and holding C-Suite positions.
DeAnna was driven by a profound sense of purpose to answer to a greater calling - to impart her wealth of knowledge onto others as they navigate their professional journeys. In 2023, she made the courageous decision to step away from corporate America and create Authentica Group as a platform to connect with and support ambitious professionals, seasoned executives, and business owners seeking to unlock their potential and achieve their goals.
Drawing upon her extensive experience in strategic leadership and personnel management, DeAnna provides tailored solutions for individual and business growth. Her passion for connecting authentically with clients, fostering collaborative relationships, and teaching & growing others is at the heart of all the Authentica does.
"Our first four coaching sessions were a collaborative effort, tailored to fit my immediate and future needs. Founder DeAnna Busby-Rast's unique set of professional skills and personal touch helped me to connect my past successes with current objectives and future goals. We developed a plan of action to keep me motivated and maintain momentum in my career journey. DeAnna’s guidance and support has renewed my hope of finding sustainable career satisfaction, even through life’s inevitable transitions."
CHARLES STERLING
Sr. IT Project Manager, Northern Natural Gas
MEET OUR TEAM
FOUNDER
DEANNA BUSBY-RAST
As a coach, executive advisor, and enlightening speaker, she is passionately committed to helping ambitious professionals, seasoned executives, and business owners push beyond their potential.
DeAnna was born and raised in Nebraska and, outside of her professional pursuits, her greatest joy in life is her family, including her wonderful husband, four adult children, and their 3 dogs and 1 cat. DeAnna is a proud volunteer for the TEAMMATES and Dreamweaver non-profit organizations.
BUSINESS STRATEGY & EXECUTIVE COACH
DAN ARNTZ
Dan Arntz is a highly experienced expert in building and executing business strategies, with a focus on comprehensive sales strategies, targeted training programs, and understanding Total Addressable Market (TAM). He has a proven track record of driving company success and has held leadership roles in organizations of varying sizes. Notable achievements include spearheading the expansion of a European company into the US market, resulting in significant revenue growth. Dan is deeply committed to strategic planning and is known for delivering measurable results that help companies enhance their operations and achieve high levels of success.
PROUD MEMBER
