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Reflection - Celebrate - Build
As the year draws to a close, we’re given a powerful opportunity—one that too often slips by in the rush of everyday life. Now is the moment to pause, breathe, and truly reflect. Take time to honor the goals you achieved, the challenges you overcame, and the growth that quietly took root along the way. Every win, every lesson, and every step forward has shaped who you are and how your business or career shows up in the world. But reflection is only the beginning. This season
DeAnna Busby-Rast
1 min read


LEAD WITH CLARITY
Clarity isn’t just a buzzword. It’s a foundation. It shapes how we communicate, lead, and grow.
DeAnna Busby-Rast
2 min read


Do You Need a Brand Guideline
Why Brand Guidelines Are a Game-Changer for Your Business If you’ve ever wondered why some businesses feel polished and recognizable no...
DeAnna Busby-Rast
2 min read


Let’s Talk About Ghosting — And Why We Can Do Better
Check out the statistics and What we Can Do About it!
DeAnna Busby-Rast
1 min read


Does Your Company Have an Effective Client Implementation Process?
Early in my career, once a sale was closed, the responsibility for leading the implementation process often fell on the sales executive....
DeAnna Busby-Rast
3 min read


Reflection!
Many of you who know me understand how deeply committed I am to self-awareness and personal growth. Over the past 30 days, as I’ve worked...
DeAnna Busby-Rast
2 min read


Leadership in the 21st Century
I recently came across an insightful article on modern leadership by McKinsey, and it resonated deeply with my own views on creating a...
DeAnna Busby-Rast
1 min read


Investing In Your Employees: The Key to A Successful Business
Earlier this week, I had the opportunity to present information about Authentica and the career and professional development coaching...
DeAnna Busby-Rast
2 min read


What Is Your Life Motto, and How Does It Connect to Your Purpose?
The moments that fill my soul and give me purpose are when I am helping to grow, mentor, and lead other people. Check out the video...
DeAnna Busby-Rast
1 min read


Discover the Power of Connection: A Guide to Building an Effective Networking Strategy
The Importance of a Networking Strategy In a fast-paced and competitive environment, networking is essential for individuals who want to...
DeAnna Busby-Rast
2 min read


Are Your Networking Efforts Paying Off? Introducing the Networking ROI Calculator
In today's fast-paced professional world, effective networking is more important than ever. It's not just about collecting business...
DeAnna Busby-Rast
2 min read


Maximizing Your Personal Brand: A Guide to Elevating Your Professional Presence Online
In today's competitive professional landscape, building a personal brand is essential for standing out and showcasing your unique skills...
DeAnna Busby-Rast
1 min read


Crafting an Impressive Elevator Pitch: Your Essential Guide and Tips for Success
Check out this document to learn more about how to create your personalized elevator pitch. Creating a personalized elevator pitch is a...
DeAnna Busby-Rast
2 min read


Where Would I Be Now If I Had Hired a Coach 3 Years Ago?
In 2020 I noticed a huge change in myself and how I was interacting with people at work. I knew I was longing for a change, but fear...
DeAnna Busby-Rast
1 min read


Are You Working Within Your Strike Zone?
In the spirit of the College World Series, I began to think about how successful people can be when they are working within their strike...
DeAnna Busby-Rast
2 min read


A Heartfelt Year-End Message to the Authentica-Group Family
As we bid farewell to 2023, my heart is filled with gratitude and purpose. I extend my deepest thanks to the incredible clients who...
DeAnna Busby-Rast
3 min read

DISCOVER HOW AUTHENTICA CAN EMPOWER YOUR PROFESSIONAL JOURNEY
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